Social Media Marketing is in use by the Inc 500. Forty-three percent of the 2009 Inc. 500 reported social media was “very important” to their business/marketing strategy. An incredible 91% of the Inc. 500 is using at least one social media tool in 2009 (up from 77% in 2008). In addition, as they ramp up their usage, the Inc. 500 companies are also seeking to protect themselves legally, with 36% having implemented a formal policy concerning blogging by their employees.
Click Here to Download a PDF of the University of Massachusetts Dartmouth Study
Wednesday, November 18, 2009
Tuesday, November 10, 2009
Internet Participation & Control
Recently I told a client in response to his question, "When we start to participate on the Internet, how do we control it?"
My answer, “How well are you controlling it now with less than 10 mentions on Google and each of the important influencer websites – and 7 of the 10 are negative info about you. When you participate you have some control. Maybe not all the control you would like. But more than you have today when you don't participate at all.”
Mike Brown
www.BrownLtd.com
Social Media Evolution: The Eight Stages Of Listening
As Social Customers Become More Empowered,
Organizations Must Have A Listening Strategy
As we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners don’t know why to listen or how. As a result, they must identify which stage of listening they are at, and then set a goal on which stage they see to aspire in 2010. Click the Link for the Full Article:
Web Strategist
Organizations Must Have A Listening Strategy
As we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners don’t know why to listen or how. As a result, they must identify which stage of listening they are at, and then set a goal on which stage they see to aspire in 2010. Click the Link for the Full Article:
Web Strategist
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