SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Tuesday, November 10, 2009

Social Media Evolution: The Eight Stages Of Listening

As Social Customers Become More Empowered,
Organizations Must Have A Listening Strategy

As we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners don’t know why to listen or how. As a result, they must identify which stage of listening they are at, and then set a goal on which stage they see to aspire in 2010. Click the Link for the Full Article:

Web Strategist

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