TiVo to Provide TV Viewing Data to Google

It's all about tracking and measurement. That's what makes SMART Marketing successful.

Every executive has an opinion. True life stories:

- They'll "order" you to use Grateful Dead like music in a radio spot because they're a fan... and then tell you to jack the volume up real loud so you can't even hear the message. Without measurement, you won't be able to fight back.

- Others will tell you to run TV commercials on a mass media channel (because they like the channel) to drive traffic to some small real estate development buried in the middle of that vast viewing area. If you don't measure the results, that executive will continue to ruin your sales and waste your marketing budget.

Facts must overrule personal preference. This announcement is another big win for measurement ammo.

Click Here for TiVo and Google Announcement

Social Media Evolution: The Eight Stages Of Listening

As Social Customers Become More Empowered,
Organizations Must Have A Listening Strategy

As we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners don’t know why to listen or how. As a result, they must identify which stage of listening they are at, and then set a goal on which stage they see to aspire in 2010. Click the Link for the Full Article:

Web Strategist