SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Wednesday, July 21, 2010

Old Spice has new commercial writers

You probably don’t remember the lame commercials that Old Spice produced to try and boost their brand and sell more products years ago. They were not memorable.

But now, Old Spice has a new creative team. Quite simply, they’re nuts.

They’ve been known to shoot 200 commercials in 2 days. Then they put them on YouTube.

Old Spice has new commercial writers

No comments: