SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Monday, December 28, 2009

Traditional Media: Motorola TV Spot that Works

Finally. Motorola has a spot that works. It speaks for itself. They should have hired Ogilvy a long time ago. I just wonder if they are buying any media so others can see it. You decide and let me know if you've seen it on TV:

Click Here then Click on "The latest spot" to See the Commercial

2009: Year of the Social Network

As 2009 draws to a close, it's clear that the year was a watershed for social networks and the firms that own them. The year saw major changes at sites like Facebook and Twitter as millions of non-technical users became regular users of social networks. See the numbers:

Sunday, December 27, 2009

E-Marketing Outlook for 2010

SMART Marketing & PR is advising clients to act on the following advice in 2010.

This will be a year in which social network advertising will intersect with other types of advertising.

• Integrate Social Media Into Your Advertising
- Find Customers, Where They Are, Online
- Contact Your Repeat Customers (easier to keep than get): LinkedIn, Facebook, etc.
- Prospect for New Customers Based on Your Best Customer Profiles: Groups in LinkedIn, Facebook, etc.
- Create Content Once – Publish Many Places
- Use the One Campaign, One Message Technique and A/B Test: Don’t Sell – HELP!
- Use the Mixed Media in Multiple Channels That You KNOW Your Customers & Prospects Use
- Separate Landing Pages & 800 Numbers for Each Channel to Measure Results
- In Addition: Social Ad Networks Will Expand
Expect more momentum behind advertising that is targeted based on information from social network user profiles. News Corp.’s Fox Audience Network (FAN) and services from startups 33Across, Media6° and others are already up and running. Meanwhile, some advertisers, such as Discovery Channel, have tested ad formats that are personalized on the fly by using Facebook profile data.

• Continue Search Engine Marketing and Target the Right Social Networking Sites and Groups in Those Sites.

• News Release, News Release, News Release at Least Twice a Week. When you are successful at this, the press will come to you – the expert.

• Expand Your Content Marketing Strategy. Helpful Content is King and It Makes You the Expert in Your Field.
- Twitter is Expanding. Make Sure You Follow the Influencers and More Importantly, Get the Influencers to Follow You.
- Think Beyond the Desktop. Mobile is Moving Into the Mainsteam!

> Look to the 55+ Age Demographic for Internet Usage Increases
Does your product or service "fit" the 55+ market? Internet usage will continue to rise, as consumers find more ways to access the Internet. Plus they have CASH. The continuing proliferation of laptops, smartphones and Internet-enabled TVs, MP3 players and gaming consoles will be the main force behind this trend. Teens and young adults are already active Internet users with many devices. The change will be seen among adults ages 55 and older, many of whom have always had an interest in consumer electronics and now are discovering social networks and other media.

• Traditional Off-Line Media Must Have Online Measurement Components
Set Up Separate Landing Pages and 800 Numbers For Each Channel/Ad. Measurement Saves You Marketing Budget.

If you need help implementing this advice, contact me!

Saturday, December 26, 2009

SMART Marketing at the Right Place to the Right Audience

Even a fifth grader Gets It.

This sign is on a community dog "Poop Can." It's advertising a dog sitting service.

STRATEGY TO MEET THE GOAL & TARGET: The message goes only to prospective customers. It does not intrude on anyone who would have no interest in the service, like in a mailbox or a doorhanger of a home without a pet.


CREATIVE THAT SELLS: Hand drawn picture of a dog that attracts and headline that lets you know what's for sale instantly.



Most Lemonade Stand Entrepreneurs Get IT Too!

Tuesday, December 15, 2009

Citizen 2.0

Check out this SlideShare Presentation. Don't let the date on this presentation deter you. This is a movement that is long in coming, just like Government 2.0 has been evolving.