SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Tuesday, December 15, 2009

Citizen 2.0

Check out this SlideShare Presentation. Don't let the date on this presentation deter you. This is a movement that is long in coming, just like Government 2.0 has been evolving.

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