Even a fifth grader Gets It. This sign is on a community dog "Poop Can." It's advertising a dog sitting service.
STRATEGY TO MEET THE GOAL & TARGET: The message goes only to prospective customers. It does not intrude on anyone who would have no interest in the service, like in a mailbox or a doorhanger of a home without a pet.
RIGHT MEDIA MIX IN THE RIGHT LOCATION: Sign on the Can
CREATIVE THAT SELLS: Hand drawn picture of a dog that attracts and headline that lets you know what's for sale instantly.
BRANDING THAT STATES THE BENEFIT: "I Will Be There"
TACTICS TO FIT THE SITUATION. CALL TO ACTION THAT CAN BE MEASURED (# of calls): "Call xxx-xxxx"
Most Lemonade Stand Entrepreneurs Get IT Too!
Original Post From www.contentmarketingtoday.com
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