SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Sunday, June 28, 2009

Technorati Blog Post

Smart Marketing & PR is now percolating in Technorati!


Thursday, June 25, 2009

Marketing Mix That is Working Now!

I've been using social networking and the Internet since the 1980's at IBM to create and increase business. It is a low cost way to increase leads, add prospects, and generate sales. This is a MUST HAVE as part of your marketing mix.

What is working right now in this tough market as the best, reasonable cost, mix for any organization is:
- News Releases (not necessarily to the press)
- Web
- Radio
- Events
- E-blast Newsletters
- Direct Mail

All must be highly targeted at your top purchasing demographics and done as a campaign – not a series of unconnected media activity. It works right now!

Subscribe today and follow me as I add case studies and examples of the work I've done, and others have executed, with measurable results.

I'll show the strategy, the creative, the measurement systems, and results - so you can follow the formula that will increase your leads, prospects, and sales.

Saturday, June 20, 2009

"Top 5" Books That Need to Be on Your Desk

Just added Amazon's "My Favorites" widget. These are my "Top 5" books that I recommend go on your marketing and PR shelf. A couple are new but several are classics. I've been recommending them for years. Check them out!

Saturday, June 13, 2009

New Social Network Marketing Experiment: Small Retail

About to find out if Social Network Marketing works for a small retail operation. Launched my wife's side business this week: Senora Empanada! She provides empanadas for parties, family gatherings, and events. The wife's meat, vegetable, and dessert empanadas are amazing! Bookmark the site:

Place an order by phone or email. Shopping cart to come. Wish us luck!

Launch is strictly over social networks and our email lists. The food is great. The prices are right on the money. Website has good reviews. Already started filling orders from the "Friends and Family" campaign last week. Let's see how good this social network stuff is!

Wednesday, June 3, 2009

Content Marketing

Most businesses are starting to realize they are in the publishing business: websites, eblasts, white papers, brochures, technical papers, manuals, newsletters, blogs, Twitter (really short publishing), etc.  

Many of your documents are in Acrobat PDF format – or should be.

It’s great that you provide these documents online to be downloaded.  However, if you only create the document to be downloaded you’re missing a great shot at marketing. 

Smart marketers include helpful “links” or an occasional “call to action” or promotion link from your PDF file to additional content on your website or blogs.  These links are a traffic builder. 

Most people don’t print PDF documents.  They view them on their screen so your links become a marketing channel.

Think of helpful documents you can create for your customers and stakeholders, put them in easy-to-find places on your website, and make sure you link from these downloadable files back to your website and blog.