Marketing Mix That is Working Now!

I've been using social networking and the Internet since the 1980's at IBM to create and increase business. It is a low cost way to increase leads, add prospects, and generate sales. This is a MUST HAVE as part of your marketing mix.

What is working right now in this tough market as the best, reasonable cost, mix for any organization is:

- News Releases (not necessarily to the press)

- Web

- Radio

- Events

- E-blast Newsletters

- Direct Mail

All must be highly targeted at your top purchasing demographics and done as a campaign – not a series of unconnected media activity. It works right now!

Subscribe today and follow me as I add case studies and examples of the work I've done, and others have executed, with measurable results.

I'll show the strategy, the creative, the measurement systems, and results - so you can follow the formula that will increase your leads, prospects, and sales.

News Releases as Marketing

I've been using "news" to market products and services for decades.  Most people don't believe advertising.  They still believe news.  

I started out using News Groups on the Internet in the 1980's when I was at IBM.  Now I use a number of Web and Email channels.

I'm not talking about press releases.  The press has become almost irrelevant because of the web. Create and distribute enough real news about your product, service, and company and the press will come to you.  And even if they don't, customers will learn about your offerings and you will increase leads, traffic, and sales.  Try to do at least two per week.

Don't think of news releases as just print or web.  I produce news in video for TV and web; audio for radio and web; and writing for newspapers, magazines, e-blasts, and the web.  If you want to learn more, get a copy of the book:

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly by David Meerman Scott

You can see examples of the news I'm talking about on my website: www.BrownLtd.com