It Takes More Than a Single Bullet to Win in the Marketplace

Over the last month I’ve heard one employee after another, one senior executive after another, and one consultant after another tell me that they are looking for a magic bullet to solve their marketing and sales problems.

They didn’t phrase it that way. They said things like:
* “We’re jumping all over this social networking thing.”
* “I’m trying TV. I think that’ll bring in leads and traffic.”
* “I’ve got this really hot sales exec coming in. She’s going to make our numbers soar.”
* “The guy I was going to hire a year ago is available now so we’re ‘bringin him in’ because he’s a market maker.”

I asked, after each one of these statements, what else are you going to do and they each said, essentially, nothing. That’s it, nada.

Doing more than one thing makes it more complicated… harder to imagine.

Click here to read more:

http://brownltd.wordpress.com/2010/03/01/it-takes-more-than-a-single-bullet-to-win-in-the-marketplace/

Marketing Mix That is Working Now!

I've been using social networking and the Internet since the 1980's at IBM to create and increase business. It is a low cost way to increase leads, add prospects, and generate sales. This is a MUST HAVE as part of your marketing mix.

What is working right now in this tough market as the best, reasonable cost, mix for any organization is:

- News Releases (not necessarily to the press)

- Web

- Radio

- Events

- E-blast Newsletters

- Direct Mail

All must be highly targeted at your top purchasing demographics and done as a campaign – not a series of unconnected media activity. It works right now!

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I'll show the strategy, the creative, the measurement systems, and results - so you can follow the formula that will increase your leads, prospects, and sales.