SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Monday, March 1, 2010

It Takes More Than a Single Bullet to Win in the Marketplace

Over the last month I’ve heard one employee after another, one senior executive after another, and one consultant after another tell me that they are looking for a magic bullet to solve their marketing and sales problems.

They didn’t phrase it that way. They said things like:
* “We’re jumping all over this social networking thing.”
* “I’m trying TV. I think that’ll bring in leads and traffic.”
* “I’ve got this really hot sales exec coming in. She’s going to make our numbers soar.”
* “The guy I was going to hire a year ago is available now so we’re ‘bringin him in’ because he’s a market maker.”

I asked, after each one of these statements, what else are you going to do and they each said, essentially, nothing. That’s it, nada.

Doing more than one thing makes it more complicated… harder to imagine.

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