SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Saturday, February 27, 2010

3 Sources to Help You Take the Guesswork Out of Marketing & Advertising

I'll bet you want to find out how to get more qualified leads, prospects, clients, and sales? Especially for the lowest cost per customer.

Friday, February 26, 2010

Use Interesting Places and Situations to Attract Attention

One of my specialties is writing and producing feature stories for the web, print, and TV that shows a product in a unique place or situation. The uniqueness attracts attention and the payoff is showing how the product or brand would work in almost every place or situation. Here's a sample about Amangiri:

Thursday, February 25, 2010

Wednesday, February 10, 2010

Mike is now on the new social network site Google Buzz. Check it out and connect:

Tuesday, February 9, 2010

15 Minutes. Time-frame for a weblead to encourage them to become a prospect

15 Minutes. That's how much time you have to answer a weblead. In this article you will learn how to setup a system to take advantage of those precious webleads. Find our more: Marketing Works Today