SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Showing posts with label print. Show all posts
Showing posts with label print. Show all posts

Saturday, March 6, 2010

Print Can Work as Part of a Marketing & PR Strategy

A good integrated marketing and PR strategy must incorporate the media types and channels that best fit the audience for a product, service, or situation. Many times print is a great fit. Read more:

http://brownltd.wordpress.com/2010/03/06/print-can-work-as-part-of-a-marketing-and-pr-strategy/

Friday, February 26, 2010

Use Interesting Places and Situations to Attract Attention

One of my specialties is writing and producing feature stories for the web, print, and TV that shows a product in a unique place or situation. The uniqueness attracts attention and the payoff is showing how the product or brand would work in almost every place or situation. Here's a sample about Amangiri:

http://brownltd.wordpress.com/writing-samples/