SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Thursday, July 1, 2010

Will oil spill grassroots marketing campaign work for Palm Beach County?

Collateral damage is part of any disaster or emergency. Misinformation or the wrong perception is common. Florida is going through that right now.

Mention vacationing or buying waterfront property or near beach homes in Florida, outside the state, and many react, “The beaches are flooded with oil,” Property values are crashing because of the oil,” and on and on.

It’s just not true.

Click Below to See The facts:

Will oil spill grassroots marketing campaign work for Palm Beach County?

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