SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Showing posts with label marketing strategy. Show all posts
Showing posts with label marketing strategy. Show all posts

Saturday, March 6, 2010

Print Can Work as Part of a Marketing & PR Strategy

A good integrated marketing and PR strategy must incorporate the media types and channels that best fit the audience for a product, service, or situation. Many times print is a great fit. Read more:

http://brownltd.wordpress.com/2010/03/06/print-can-work-as-part-of-a-marketing-and-pr-strategy/