SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Saturday, June 20, 2009

"Top 5" Books That Need to Be on Your Desk

Just added Amazon's "My Favorites" widget. These are my "Top 5" books that I recommend go on your marketing and PR shelf. A couple are new but several are classics. I've been recommending them for years. Check them out!

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