SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Tuesday, November 10, 2009

Internet Participation & Control

Recently I told a client in response to his question, "When we start to participate on the Internet, how do we control it?"

My answer, “How well are you controlling it now with less than 10 mentions on Google and each of the important influencer websites – and 7 of the 10 are negative info about you. When you participate you have some control. Maybe not all the control you would like. But more than you have today when you don't participate at all.”

Mike Brown

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