SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Showing posts with label corporate policy. Show all posts
Showing posts with label corporate policy. Show all posts

Wednesday, November 18, 2009

Inc. 500 Increases Social Media Marketing Use to 91%

Social Media Marketing is in use by the Inc 500. Forty-three percent of the 2009 Inc. 500 reported social media was “very important” to their business/marketing strategy. An incredible 91% of the Inc. 500 is using at least one social media tool in 2009 (up from 77% in 2008). In addition, as they ramp up their usage, the Inc. 500 companies are also seeking to protect themselves legally, with 36% having implemented a formal policy concerning blogging by their employees.

Click Here to Download a PDF of the University of Massachusetts Dartmouth Study