It Takes More Than a Single Bullet to Win in the Marketplace

Over the last month I’ve heard one employee after another, one senior executive after another, and one consultant after another tell me that they are looking for a magic bullet to solve their marketing and sales problems.

They didn’t phrase it that way. They said things like:
* “We’re jumping all over this social networking thing.”
* “I’m trying TV. I think that’ll bring in leads and traffic.”
* “I’ve got this really hot sales exec coming in. She’s going to make our numbers soar.”
* “The guy I was going to hire a year ago is available now so we’re ‘bringin him in’ because he’s a market maker.”

I asked, after each one of these statements, what else are you going to do and they each said, essentially, nothing. That’s it, nada.

Doing more than one thing makes it more complicated… harder to imagine.

Click here to read more:

http://brownltd.wordpress.com/2010/03/01/it-takes-more-than-a-single-bullet-to-win-in-the-marketplace/

3 Sources to Help You Take the Guesswork Out of Marketing & Advertising

I'll bet you want to find out how to get more qualified leads, prospects, clients, and sales? Especially for the lowest cost per customer.

http://brownltd.wordpress.com/2010/02/27/3-sources-to-help-you-take-the-guesswork-out-of-marketing-advertising/

Use Interesting Places and Situations to Attract Attention

One of my specialties is writing and producing feature stories for the web, print, and TV that shows a product in a unique place or situation. The uniqueness attracts attention and the payoff is showing how the product or brand would work in almost every place or situation. Here's a sample about Amangiri:

http://brownltd.wordpress.com/writing-samples/

Marketing Works Today: New Blog from Brown Ltd.

Click the link below.

http://brownltd.wordpress.com/

Mike is now on the new social network site Google Buzz. Check it out and connect: http://ping.fm/PyoBk