SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Friday, May 22, 2009

Learning, and Profiting, from Online Friendships

Companies are working fast to figure out how to make money from the wealth of data they're beginning to have about our online friendships.

By Stephen Baker
BusinessWeek May 21, 2009
Click Here to Read the Article

1 comment:

Rebecca said...

How true this is. You;ve made some great points with this blog.

Keep it up.