SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Monday, May 18, 2009

Cause Marketing Meets Social Media
Brands tap do-gooder impulse to encourage consumers to pass along marketing messages

In this AdWeek article, see how Target uses voting and friend broadcasting to multiply their message. A classic case of SMART marketing & PR.

AdWeek Cause Marketing Story

No comments: