SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Tuesday, January 5, 2010

Use Wikipedia as a Marketing Tool

In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are finding that getting a listing in Wikipedia can help validate their existence and more.

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