SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Tuesday, January 5, 2010

Copywriting that Works in Social Media

You can write anyway you want to market your products, services, and relationships. Are they listening? Are they acting on your words? Do you get more qualified leads, traffic, sales, or relationships that matter?

I’ve always written to engage people as simply and personally as possible with the idea that a personal, helpful approach leads to a relationship.

The point is to add value to someone else. Adding value in relationships leads to two-way influence. A sale can come from that relationship – or not. You might get something better… world changing advice, a great friend, a business partner, or more.

Many in the Social Media world write like they speak or sound like they do at work.

As William Zinsser says in his classic book On Writing Well, “Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills, and meaningless jargon.” I would add acronyms to that list.

When I was writing speeches for IBM and Motorola executives, I would ask to interview the speaker at their home. Most thought it strange but went along with it. The reason was to find out what they sound like when they are a real person. Not their work voice - their personal voice. A spouse or kids won’t put up with corporate-speak. Those tech and “leadership” words make executives all sound the same at work and bore an audience.

They make you sound the same as everyone else on social networks too.

If you aren't getting more leads and meaningful business relationships on social networks, consider hiring a professional writer. Social Media has become a vortex of content.

Professional writers help your content break through the clutter. They know, and have practiced, how to reach your audience and start relationships. To learn more about my freelance writing services, click here: Get Words That Work For You!

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