SMART Marketing at the Right Place to the Right Audience

Even a fifth grader Gets It.

This sign is on a community dog "Poop Can." It's advertising a dog sitting service.

STRATEGY TO MEET THE GOAL & TARGET: The message goes only to prospective customers. It does not intrude on anyone who would have no interest in the service, like in a mailbox or a doorhanger of a home without a pet.

RIGHT MEDIA MIX IN THE RIGHT LOCATION: Sign on the Can

CREATIVE THAT SELLS: Hand drawn picture of a dog that attracts and headline that lets you know what's for sale instantly.

BRANDING THAT STATES THE BENEFIT: "I Will Be There"

TACTICS TO FIT THE SITUATION. CALL TO ACTION THAT CAN BE MEASURED (# of calls): "Call xxx-xxxx"

Most Lemonade Stand Entrepreneurs Get IT Too!

Original Post From www.contentmarketingtoday.com

Marketing Mix That is Working Now!

I've been using social networking and the Internet since the 1980's at IBM to create and increase business. It is a low cost way to increase leads, add prospects, and generate sales. This is a MUST HAVE as part of your marketing mix.

What is working right now in this tough market as the best, reasonable cost, mix for any organization is:

- News Releases (not necessarily to the press)

- Web

- Radio

- Events

- E-blast Newsletters

- Direct Mail

All must be highly targeted at your top purchasing demographics and done as a campaign – not a series of unconnected media activity. It works right now!

Subscribe today and follow me as I add case studies and examples of the work I've done, and others have executed, with measurable results.

I'll show the strategy, the creative, the measurement systems, and results - so you can follow the formula that will increase your leads, prospects, and sales.