I've been using social networking and the Internet since the 1980's at IBM to create and increase business. It is a low cost way to increase leads, add prospects, and generate sales. This is a MUST HAVE as part of your marketing mix.
What is working right now in this tough market as the best, reasonable cost, mix for any organization is:
- News Releases (not necessarily to the press)
- Web
- Radio
- Events
- E-blast Newsletters
- Direct Mail
All must be highly targeted at your top purchasing demographics and done as a campaign – not a series of unconnected media activity. It works right now!
Subscribe today and follow me as I add case studies and examples of the work I've done, and others have executed, with measurable results.
I'll show the strategy, the creative, the measurement systems, and results - so you can follow the formula that will increase your leads, prospects, and sales.
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