SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Monday, December 28, 2009

Traditional Media: Motorola TV Spot that Works

Finally. Motorola has a spot that works. It speaks for itself. They should have hired Ogilvy a long time ago. I just wonder if they are buying any media so others can see it. You decide and let me know if you've seen it on TV:

Click Here then Click on "The latest spot" to See the Commercial

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