SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Monday, December 28, 2009

2009: Year of the Social Network

As 2009 draws to a close, it's clear that the year was a watershed for social networks and the firms that own them. The year saw major changes at sites like Facebook and Twitter as millions of non-technical users became regular users of social networks. See the numbers:


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