Social Media Marketing is in use by the Inc 500. Forty-three percent of the 2009 Inc. 500 reported social media was “very important” to their business/marketing strategy. An incredible 91% of the Inc. 500 is using at least one social media tool in 2009 (up from 77% in 2008). In addition, as they ramp up their usage, the Inc. 500 companies are also seeking to protect themselves legally, with 36% having implemented a formal policy concerning blogging by their employees.
Click Here to Download a PDF of the University of Massachusetts Dartmouth Study
SMART Marketing and PR
S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation
Wednesday, November 18, 2009
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