SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts

Thursday, May 20, 2010

How do you find and hire a professional writer?

More and more “writers” are appearing in the market. They blog, write email, use Twitter, and are rabid Facebook users. There is no shortage of channels for them to express themselves. Are these the people you should hire?

Click to read more: Marketing Works Today

Friday, February 26, 2010

Use Interesting Places and Situations to Attract Attention

One of my specialties is writing and producing feature stories for the web, print, and TV that shows a product in a unique place or situation. The uniqueness attracts attention and the payoff is showing how the product or brand would work in almost every place or situation. Here's a sample about Amangiri:

http://brownltd.wordpress.com/writing-samples/