A good integrated marketing and PR strategy must incorporate the media types and channels that best fit the audience for a product, service, or situation. Many times print is a great fit. Read more:
http://brownltd.wordpress.com/2010/03/06/print-can-work-as-part-of-a-marketing-and-pr-strategy/
SMART Marketing and PR
S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation
Saturday, March 6, 2010
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