SMART Marketing and PR

S = Strategy to Meet Goals
M = Media Mix
A = Art & Creative that Sells
R = Research to Identify Buyers and Measure the Results for ROI
T = Tactics & Channels that Fit the Situation

Saturday, February 27, 2010

3 Sources to Help You Take the Guesswork Out of Marketing & Advertising

I'll bet you want to find out how to get more qualified leads, prospects, clients, and sales? Especially for the lowest cost per customer.

http://brownltd.wordpress.com/2010/02/27/3-sources-to-help-you-take-the-guesswork-out-of-marketing-advertising/

Friday, February 26, 2010

Use Interesting Places and Situations to Attract Attention

One of my specialties is writing and producing feature stories for the web, print, and TV that shows a product in a unique place or situation. The uniqueness attracts attention and the payoff is showing how the product or brand would work in almost every place or situation. Here's a sample about Amangiri:

http://brownltd.wordpress.com/writing-samples/

Thursday, February 25, 2010

Wednesday, February 10, 2010

Mike is now on the new social network site Google Buzz. Check it out and connect: http://ping.fm/PyoBk

Tuesday, February 9, 2010

15 Minutes. Time-frame for a weblead to encourage them to become a prospect

15 Minutes. That's how much time you have to answer a weblead. In this article you will learn how to setup a system to take advantage of those precious webleads. Find our more: Marketing Works Today